During exercise, the body breaks down some of its own proteins via a process called “catabolism”. This process releases the amino acids needed to support exercise and recovery. However, the main demand is only on six amino acids – this means that the other 14 are not needed in such high quantities and because they are available, they ultimately get used as energy fuel.
The InnovAAte strategy is to replenish those 6 key amino acids and thus reduce the necessity for catabolism. In this way you reduce the breakdown of muscle proteins which can help maintain muscle mass. You can also reduce the wastage of vital amino acids which are not required at the same high-level demand.
The net results are a faster recovery, better maintenance of muscle integrity and reduced risk of muscle damage.
OptimmAAte® is a new generation amino acid supplement designed to replenish what is lost most during the day from general exertion. It is designed for daily consumption and can also be used as a pre-workout supplement to charge the body with what is needs to support the exercise. These amino acids can help reduce fatigue and provide vitality.
ElectrAAte® is a new generation amino acid + electrolyte supplement designed to replenish what is lost during sweat from training or competition and life in the hot sun. It is designed to be taken during endurance exercise, team sports and training sessions as well as immediately after hard work, to help properly hydrate the body.