Your body works as a protein factory to keep you in top health

Your body continuously removes old proteins and produces new proteins to keep you in top working order. This process is called “Protein Turnover” and involves the daily breakdown of old and damaged proteins and the manufacture of new proteins.

Why does this happen? It allows the body to regulate what proteins are ready for use at any time depending on what is needed.

  • By analogy, if we look at cars on the road, we see that old cars are not very common. So it is the same with all our proteins. Each one only lasts a certain time then it has to be recycled, broken down to amino acids and a new one built.
  • Some proteins only last for a few hours or a few days and others last for weeks

Protein turnover occurs in all tissues where old and damaged proteins are broken down and replaced with new proteins to meet daily demand. This is how the body maintains good condition and optimal performance in everyday life.

Proteins are made from amino acids. When you eat proteins, such as meat or plant protein in your diet, these are broken down in the digestive system to release their amino acids, which are subsequently used to build new proteins in your body. The amino acids derived from your processes of protein-turnover in your body are also efficiently re-utilised by the body to make new proteins.

No re-utilisation system is perfect and some of these recycled amino acids are used to provide energy or converted to other products in the body. Either way, they are lost from the body’s pool of available amino acids for use in protein synthesis.

A group of six amino acids are lost in copious quantities via sweat and urine. These same six amino acids are used extensively in  a broad range of metabolic functions to maintain good health.

  • The identification of this group of six amino acids is the secret behind the InnovAAte science – we have identified six amino acids that are lost at disproportionately faster rates than the others, through sweat and urine. The concept is simple – we have developed products that are designed to replenish these key factors to provide the body with what it needs, when it needs them.

Daily amino acid supplementation with OptimAAte® can supply the key amino acids that are lost most during the in support of active lifestyles.

  • Usage of OptimAAte® as directed may assist in the development of muscle mass and the product is useful before, during, or after sustained strenuous exercise.

The ElectrAAte® has been designed to provide the high-demand amino acids, plus the electrolytes, that can be lost through sweat and urine. The product is useful during, or after sustained strenuous exercise.

Shop for OptimAAte® and ElectrAAte® here.

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