InnovAATing Blog

Keep up-to-date with InnovAAte research, news & breakthroughs, product development, user experiences and partner updatesnews

InnovAAte Amino Acids: Hydration

By Hugh Dunstan | 10/08/2020

Maintaining good hydration is critical for good health and well-being. As little as a 3% loss of water from your body can lead to lack of energy, difficulty in concentrating, sub-optimal brain function and an overall loss of up to 50% decrease in personal performance. This would be equivalent to a 70Kg person losing about…

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InnovAAte Amino Acids: Sports and Exercise Recovery

By Hugh Dunstan | 10/08/2020

When you are exercising or competing, you need a supply of amino acids to keep you going in your sport and ensure a good recovery from exercise. During the exercise, you cannot eat and, even if you could, the operation of the digestive system is much reduced because blood is diverted to the muscles to…

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InnovAAte Amino Acids: Men’s Health and Well-being

By Tim Roberts | 10/08/2020

Men lose amino acids throughout the course of the day which need to be replenished to maintain good health and well-being. Whether you are swimming long distances or surfing for hours on end, you can still lose substantial quantities of fluid which involves losing amino acids. Amino acids are present on the skin as part…

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InnovAAte Amino Acids: Women’s health

By Margaret MacDonald | 10/08/2020

Women are susceptible to losing amino acids throughout the course of the day. Amino acids make up a big part of the natural moisturising fluids produced and released by the skin. They are very important to help keep the skin from drying out. When you swim or wash in water, amino acids are literally swept…

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OptimAAte Amino Acids vs Protein Supplements

By Hugh Dunstan | 06/08/2020

The following is a discussion with Hugh Dunstan (InnovAAte Scientist) focusing on the principles behind how the OptiomAAte and ElectrAAte amino acids work for supporting exercise and recovery – and an explanation of why proteins don’t make the cut. Why doesn’t taking protein supplements help during exercise? When you are exercising, your digestive capacity is…

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Develop your personalised hydration strategy

By Hugh Dunstan | 06/08/2020

Hydration: Whether you are working out, competing, training or working in a hot environment, you need to know how much fluid to replace and replenish electrolytes and amino acids. 1. Work out how much fluid you lose during a workday or exercise session. This can be estimated by measuring your body mass before and after…

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ElectrAAte helps young gun surf longer – and kills hangovers!

By Hugh Dunstan | 03/08/2020

H.C. Newcastle August 2020: “I have been taking ElectrAAte by InnovAAte for several months now and I have found that I have been able to surf more regularly, and have longer sessions (up to 3 hours), with little to no fatigue. On top of this I haven’t gotten sick once this winter, whereas usually I…

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Newcastle University Rowing Club tests OptimAAte and ElectrAAte

By Hugh Dunstan | 16/07/2020

S.L (NUBC): Great products that have definitely been improving recovery. OptimAAte bakes in bread easy enough and ElectrAAte is great during training. Hugh is extremely knowledgeable and helpful which made the switch from other products super easy. The product is absolutely great, I love it in my bread, you can’t taste it at all, and…

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InnovAAte Amino Acid Research reaches top 3 over last 12 months

By Hugh Dunstan | 09/07/2020

The InnovAAte scientists published a key paper about how amino acids are used in the body. It has generated a lot of interest in the scientific community and it was one of the three most highly accessed papers over the last 12 months. The computer modelling showed that certain amino acids were utilised at much…

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Product Testimony: Invigorate with OptimAAte

By Hugh Dunstan | 06/07/2020

  JT from Newcastle: I have been taking part in a 6 week challenge of intense weights training. It had finished over a week ago and challenge 2 resumed on Monday 29th July. My thighs and shoulders were aching from training and so I took OptimAAte to help with soreness and within a day I…

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