InnovAAte: Amino Acid Spring Down-Under Newsletter

Welcome to InnovAAte’s Spring Down-Under Newsletter: Replenish the high-demand amino acids for an active lifestyle.

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InnovAAte are celebrating the Spring Down-Under by introducing:

FREE standard shipping for orders in Australia.

To help you make choices, we have provided some suggested combinations of InnovAAte products tailored for various applications and personal goals.

FREE INTERNATIONAL standard shipping when you purchase more than $150AUD of products. (see details)

Remember to restock by ordering well in advance. International shipping can vary greatly in efficiency, depending on the countries and these challenging times with covid. Post in Australia can be delayed just now as well.

  • See suggestions for bundling combinations of OptimAAte® and ElectrAAte® here.
  • You don’t want to be caught short of product!

We have had customers report that they had enjoyed using the products, but when they forgot to re-order, they went back to suffering from cramps and poor recoveries.

What is new on the website:

We are introducing a new blog category entitled: Experiences from the Inventors

Hugh, Tim and Margaret have spent decades undertaking university research to investigate the biochemistry of fatigue and recovery. We hope that providing some of their experiences and insights will help you develop an understanding of the InnovAAte supplementation philosophy.

Obviously, these may be considered as biased points of view, but we have been working and trying our products (and earlier versions) for many, many years. Our experiences have stood the test of time for us, and we use the products daily.

In addition we have:

  • New additions to the home page with direct links to:
  • New video discussions and video testimonials
  • More blogs
    • We have generated a large range of blogs to help understand the InnovAAte supplementation concepts and provide insight to various applications. To help you with this, we have developed a central page that helps you find specific blogs of interest under a range of categories.
  • Updates
    • We have been continuously updating the content to ensure accuracy and the latest information is available.

New Labels

The next batch of product has been made and tested and we have new label design themes appearing for both OptimAAte® and ElectrAAte®. These will start to appear in your orders very soon. Thanks to Stefan and Kate!!

We’re so excited to share our brand new product labels with you!
Same great product – Exciting new labels!

Featured Blogs

What sets InnovAAte apart from other competitors

Hugh explains some background to the InnovAAte philosophy: Simplicity. 

Read about the concept of replenishing limiting resources.

More details….


InnovAAte Inventor’s Experience: Chest flutters 

Margaret originally comes from the Isle of Lewis off the west coast of Scotland. She has been living and working in Newcastle Australia for over 30 years. She tells a great account about adjusting to the hotter summers and how important and amino acids and electrolytes have been in helping her maintain good health and well being. In particular, this story focuses on helping remove chest flutters after being fully checked out by heart specialists.

More details….

InnovAAte Inventor’s Experience: Golf at 76 – still going strong!

Tim tells how ElectrAAte has really helped  his golf game: When I started drinking the ElectrAAte during my game of golf, my stamina and game improved tremendously. Golf used to be exhausting for me, but not now……. It was after I started carrying the pre-mixed ElectrAAte and sipping it regularly, that I found I could complete the round and still feel strong…..


Hydration: did you know that you still sweat when you swim and surf?

When you are swimming, surfing or playing sports like water polo, your body generates heat and tries to cool down. Sweating is essential for cooling the body and also helps remove some waste products generated by the body. This is obviously exacerbated when swimming in heated pools or surfing in warmer climates. However, remember that if you are wearing a wetsuit in colder waters, you can still generate heat and sweat. You will need to replenish fluid + amino acids + electrolytes.

More details….

A very special testimonial

Restoring a healthy lifestyle with amino acids

This is a very special testimonial from Brian in Sydney, Australia, who describes the challenges he faced after a serious viral infection many years ago where he was left with easily fatigued and sore muscles with any exercise. He has taken the OptimAAte for over a year and he has provided a unique account of how over time, he has managed some great improvements in his lifestyle and well being.

Read more… 


New  Video Testimonials

Training success

Stephen from Sydney, Australia: Hear from Stephen how the amino acid supplements helped with his performance and recovery.

Reduced muscle pain after recovering from a prolonged illness

Dom from the Gold Coast, Australia: Hear Dominic tell his story about restoring energy with OptimAAte which helped to reduce muscle pain and recoup a healthy lifestyle. 

Share your experience
Thank you to everyone who’s provided feedback on our new products. We love hearing about your experiences. If you haven’t had a chance, you can email us or leave a review on our Facebook page any time.

Got a question?
If there’s something you’d like to ask or see on our blog, we’d love to hear from you! Get in touch by emailing



Please help us get noticed

If you can find a minute to write a short Google review (here) including the words “amino acids”, we would very much appreciate this support. By writing a review (just a few words), you help increase our priority on the results page when people search for amino acids. This will greatly assist our potential to keep growing this Australian business. Thanking you in advance.



InnovAAte Products

OptimAAte® and ElectrAAte® are the next generation amino acid supplements designed to replenish what is lost most during the day from general exertion. These losses are amplified during exercise and life in a hot climate, and can also be exacerbated during bouts of infection.

Daily amino acid supplementation with OptimAAte® can supply the key amino acids that are in greatest demand during the day to support active lifestyles.

  • Usage of OptimAAte® as directed may assist in the development of muscle mass and the product is useful before, during, or after sustained strenuous exercise.
  • Daily supplementation of amino acids has been shown to help reduce fatigue.

The ElectrAAte® has been designed to provide the high-demand amino acids, plus the electrolytes, that can be lost through sweat and urine.

Both OptimAAte® and ElectrAAte® do not contain any sugar or caffeine and are vegan friendly.

  • OptimAAte® can be mixed with water in your drink bottle or cup.
  • ElectrAAte® can be mixed in the drink bottle or cup and has a light lemon flavouring.

See more about the differences between OptimAAte® and ElectrAAte® here.

Shop for OptimAAte® and ElectrAAte® here.

Partner With InnovAAte

At InnovAAte we are always looking for partners to collaborate within research, product development, sales and marketing.