What sets InnovAAte apart?

The InnovAAte philosophy
Simplicity
InnovAAte strives to develop simple solutions using scientifically formulated products with pure amino acids and electrolyte ingredients. There are no complex proteins, carbohydrates, fats, herbal extracts or any other substances that are on TGA scheduled lists or he WADA (World Anti-Doping Agency) list of banned substances.

To achieve these goals, we undertook extensive research to:

  • Understand the relevant components of health
  • Develop solutions to match requirements

Identify the high-demand amino acids and electrolytes for the body

There has been no guessing as to which amino acids might be helpful. We have measured what is lost during exercise and during the day. We verified the nature of the specific losses using computer modelling of daily metabolism.

  • We have identified six amino acids that are lost in disproportionately higher quantities than the other amino acids.
  • We were able to make sense of these losses by using computer modelling techniques to assess turnovers of proteins and amino acids by the body.

The concept of replenishing limiting resources

Understanding metabolism is critical to the InnovAAte products. An analogy would be that if you are building an engine and you run out of cogs, then you cannot finish the engine and it will not work. It is the same with the body – if certain amino acid “parts” are in short supply, then you cannot complete construction of the protein.

  • If just one key nutrient resource is in short supply, then this can limit the ability of the body to efficiently perform specific tasks, such as
    • Biochemical processes in exercise and recovery
    • Protein synthesis
    • Maintain supplies of key nutrients in the blood circulation

Replenishment

The only claim we make is that our products are designed to deliver a quantity of these high demand amino acids which may help replenish the body with the amino acids identified as high-demand limiting resources. We aim to restock key limiting resources that are in high demand in the active body:

Central recovery with replenishment of the limiting amino acids at the right time:

The operational theory for these products is simple:

  • Provide the high demand amino acids before, during and/or after exercise as feasible.
  • These amino acids are rapidly absorbed and can be used by the body as required to support exercise.
    • This would immediately counter the losses measured in sweat.
  • In turn, there will theoretically be less demand for the body to breakdown its own muscle proteins to supply the amino acids needed for exercise.
    • As a consequence, this would mean less protein synthesis would be required to replace the muscle proteins and recovery could be made more efficient.
  • The identification of these core high-demand amino acids is based on measuring their rates of loss, reviewing their roles in body functions, and considering the likely implications:
    1. They are lost at disproportionately faster rates in sweat and urine than the other amino acids
    2. They are also central to supporting numerous processes within the body, for example:
      • The synthesis of the key components of DNA
      • Immune function
      • Nerve transmission
      • Folate metabolism
      • Maintaining skin moisture
      • Electrolyte balance
      • Formation of hormones
      • Soft tissue repair
    3. Because they are central in their multiple functions in the body, their adequate supply is required to enable the body to perform efficiently by making what it needs when it needs it.
      • This would be based on the assumption that one has a well balanced and healthy diet.

InnovAAte Products

OptimAAte® and ElectrAAte® are the next generation amino acid supplements designed to replenish what is lost most during the day from general exertion. These losses are amplified during exercise and life in a hot climate, and can also be exacerbated during bouts of infection.

Daily amino acid supplementation with OptimAAte® can supply the key amino acids that are in greatest demand during the day to support active lifestyles.

  • Usage of OptimAAte® as directed may assist in the development of muscle mass and the product is useful before, during, or after sustained strenuous exercise.
  • Daily supplementation of amino acids has been shown to help reduce fatigue.

The ElectrAAte® has been designed to provide the high-demand amino acids, plus the electrolytes, that can be lost through sweat and urine.

Both OptimAAte® and ElectrAAte® do not contain any sugar or caffeine and are vegan friendly.

  • OptimAAte® can be mixed with water in your drink bottle or cup.
  • ElectrAAte® can be mixed in the drink bottle or cup and has a light lemon flavouring.

See our blog on exercise and recovery

See more about the differences between OptimAAte® and ElectrAAte® here.

Shop for OptimAAte® and ElectrAAte® here.

Partner With InnovAAte

At InnovAAte we are always looking for partners to collaborate within research, product development, sales and marketing.