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Trusted By:

Science-Backed Sports Nutrition

Designed for People Who Sweat

Whether you’re chasing a PB, powering through a job site, or navigating the changes of midlife—InnovAAte is for you. Our formulas are backed by over 30 years of research into the amino acids your body loses most through sweat, stress, and exertion. Because your body deserves targeted support, not generic sports drinks.

Endurance Athletes

For runners, cyclists, and anyone who trains hard—ElectrAAte® provides amino acid–powered hydration to help you go further, bounce back faster, and reduce fatigue.

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Active Women 40+

Menopause and midlife bring new physical demands. Our clean, caffeine-free formulas replenish what your body loses to help you stay hydrated, energised, and resilient—every day.

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Hardworking Tradies

For those on the tools all day, ElectrAAte® restores what’s lost in sweat—supporting muscle recovery, mental sharpness, and energy without the sugar or crash.

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Active Over 50

Whether you’re cycling, rowing, walking or competing—support your performance with formulas made for your stage of life.

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Built on Science. Backed by Performance .

Our Story

We’re not a marketing company—we’re a science company. Founded by world-renowned scientists who made a breakthrough discovery in 2014—quantifying amino acid loss in sweat—InnovAAte is built on decades of research into protein metabolism and recovery. With over 275 peer-reviewed publications between them, our team continues to lead the way in amino acid science.

Our products are scientifically formulated to replenish what your body loses through exertion, backed by clinical research and intensive analyses of sweat and blood composition data. To ensure safety for professional athletes and workplace employees, our products are HASTA-tested and confirmed clear of WADA-banned performance-enhancing drugs.

Whether you're chasing a personal best, enjoying the outdoors, managing midlife hormone changes, or just keen to keep moving and embrace an active lifestyle, InnovAAte products support your body when it matters most.

Because recovery isn’t just for athletes—it’s for anyone whose energy, strength, or resilience feels harder to maintain with age.

No fluff. No hype. Just proven performance nutrition, crafted in Australia.

Our Products

ElectrAAte®

Optimising performance and recovery means fuelling your body with the right nutrients to sustain energy, protect muscles, and restore function—minimising downtime and maximising gains. Whether you’re mid-race or midlife, amino acid-powered hydration matters.

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OptimAAte®

HDAA helps rebuild the foundation of your body’s performance—restoring key amino acids that build energy systems, accelerate recovery, and support resilience from the inside out. Ideal for managing daily stress, supporting hormone health, and bouncing back stronger.

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ElectrAAte® + OptimAAte® Bundle

Level-up your performance and recovery with our ultimate hydration and recovery bundle. ElectrAAte® fuels your session, OptimAAte® rebuilds post-exertion. Great for endurance, menopause support, or busy weeks that don’t let up. Plus, get greater value when you bundle. 

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Free Downloads

Learn the science behind better performance with our free eBooks and guides. Discover how High-Demand Amino Acids (HDAA) support hydration, recovery, and resilience—and why understanding your sweat matters.

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Formulated by Scientists. Trusted by Athletes.

InnovAAte products contain six High-Demand Amino Acids (HDAA)—the amino acids most rapidly lost through sweat, stress, and exertion. Each one can play several vital roles, including:

Building energy systems and fast tracking recovery

(glycine, histidine, lysine)

Collagen formation and skin resilience

 (glycine, serine, histidine)

Immune and hormonal function

(histidine, glycine)

Mental sharpness and neurotransmitter balance

(aspartic acid, glycine, serine)

Detoxification and energy regulation

(ornithine, glycine, aspartic acid)

Why High-Demand Amino Acids (HDAA) Matter

Our Research

When you sweat, your body loses more than just water.

It loses key amino acids—the tiny building blocks your body needs to repair muscle, build energy resources, support your immune system, and keep you performing at your best.

These are called High-Demand Amino Acids (HDAAs)—and your body burns through them fast when you’re under physical stress, like exercise, illness, or heat.

Here’s the catch: Two of these amino acids are essential—your body can’t make them on its own. If you don’t get enough from what you eat or drink, your body starts breaking down muscle to get them  — putting your performance and recovery at risk. Although the body can make the other four HDAA, it can't always keep up with demand during exercise and an active healthy lifestyle. So again, your body starts breaking down muscle to get them.

And what about other sports drinks and protein powders? They don’t replace these HDAA fast enough—or at all. Protein powders need to be digested, which means support is hours away.

InnovAAte is different.

We use free-form amino acids your body can absorb right away—no digestion needed. That means less breakdown of muscles and therefore faster recovery, less soreness, and more energy to do the things you love—without running on empty.

Latest Insights

Why Protein Shakes Aren’t Enough: The Critical Role of High-Demand Amino Acids (HDAA) in Exercise and Recovery

Why Protein Shakes Aren’t Enough: The Critical Role of High-Demand Amino Acids (HDAA) in Exercise and Recovery

When it comes to fuelling exercise and speeding recovery, most athletes reach for protein shakes. They’ve become the go-to solution for muscle repair and performance support. But here's the truth: protein shakes alone are not enough—especially during and immediately after intense physical activity.

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Replenishing More Than Just Fluids: The Essential Role of HDAAs and Electrolytes in Menopausal Wellness

Replenishing More Than Just Fluids: The Essential Role of HDAAs and Electrolytes in Menopausal Wellness

While many are aware of the need to replace lost fluids and electrolytes, there's a lesser-known yet crucial component to consider: High-Demand Amino Acids (HDAAs).

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Why High-Demand Amino Acids (HDAAs) Are Essential for Exercise Recovery—And Why Electrolytes Alone Aren’t Enough

Why High-Demand Amino Acids (HDAAs) Are Essential for Exercise Recovery—And Why Electrolytes Alone Aren’t Enough

When it comes to post-exercise recovery, most athletes and fitness enthusiasts focus on replenishing fluids and electrolytes. However, recent research highlights a critical oversight: the significant loss of High-Demand Amino Acids (HDAAs) through sweat during exercise.

Read more