From Curiosity to Clinical Discovery.
At InnovAAte, every formula we create is built on decades of research into the role of amino acids in physical performance, stress, and recovery. We don’t guess. We test, model, and publish. Our products are developed by leading scientists who have spent their careers understanding the body’s biochemical needs—especially under physical strain.
It all started with a question:
What does your body really lose when you sweat?
The answer changed everything.
High-Demand Amino Acids (HDAA): The Missing Link
During exertion—whether you’re training, competing, working long hours, or simply living in a warm climate—your body burns through a specific group of six amino acids at a much faster rate than others. These are the High-Demand Amino Acids (HDAA).
What makes them vital?
- They’re essential for muscle repair and protein synthesis
- They support hormone and neurotransmitter production
- They play a role in DNA replication and immune function
- And—crucially—they’re lost in large amounts through sweat
Standard protein powders and recovery supplements don’t replace these in the right balance. Ours do.
The Catabolic Response: What Happens When You Push Too Far
When HDAA supply can’t meet demand, your body triggers the catabolic response—breaking down muscle protein to access what it needs to keep going. This process is natural, but prolonged or repeated depletion without targeted recovery slows performance, delays repair, and increases fatigue.
Our science shows that rapid, targeted replenishment of HDAA after exertion can:
- Reduce muscle breakdown
- Support faster recovery
- Improve resilience during repeated effort
Why Your Sweat Matters
Sweat isn’t just water and salt. It contains vital amino acids—and we were among the first to prove it.
In 2014, our founding scientists published breakthrough research identifying the amino acid content in human sweat, quantifying the loss of HDAA under varying environmental and physical stress conditions. These findings helped redefine how we understand protein turnover, muscle preservation, and hydration under stress.
How InnovAAte’s Products Work
We modelled how protein and amino acid requirements change under stress, and we created ElectrAAte® and OptimAAte® to meet those demands with clinical precision.
Because both products contain free-form amino acids, they’re rapidly absorbed without requiring digestion – meaning they go to work when your body needs them most.
Built by Science. Proven in Performance.
InnovAAte’s research is led by world-renowned scientists:
- Prof. Hugh Dunstan (D.Phil, Oxford)
- Prof. Tim Roberts (PhD, Flinders)
- Dr. Margaret Macdonald (D.Phil, Oxford)
With over 270 peer-reviewed publications combined, our team has contributed decades of insight into amino acid metabolism, hydration science, and exercise biochemistry.
Every InnovAAte product is backed by this expertise—and developed to help people live, train, and recover better.
More Than Hydration. More Than Recovery.
We’re building the next generation of amino acid supplementation. Targeted. Transparent. Trusted by professionals. Explore the science. Understand your sweat. Fuel smarter.