Every time you train, work, or push your limits, your body loses more than just fluid and electrolytes. You lose amino acids—the very building blocks of performance, energy, and recovery. Our scientists identified a specific group of amino acids that are depleted in higher quantities during physical stress. We call them High-Demand Amino Acids (HDAA).

Most sports drinks are like topping up your windscreen washer reservoir—they replace water and salt, but miss what really matters.

InnovAAte goes further—recharging the battery as well, to ensure your body is fully charged for optimum energy.

Because without those parts—those key amino acids—your body starts to break down muscle.

Training without replacing HDAAs is like racing on worn-out tyres: you lose grip, speed, and eventually, performance.

Our formulas deliver precise ratios of these essential amino acids—so you can recover faster, perform consistently, and build long-term resilience from the inside out.

Our mission is simple:

Be a socially concise and ethical company, forming open and transparent relationships with all our stakeholders to help support exercise and active lifestyles.

Our values reflect the same:

• Integrity – Grounded in facts. Guided by research.
• Lifestyle First – We support active lives, at every stage.
• Transparency & Trust – No gimmicks. No empty claims.
• Sustainability – Ethically operated, responsibly managed.
• Community-Driven – Focused on customers, partners, and people.

InnovAAte is proudly Australian—and independently owned.

We work closely with scientists, athletes, healthcare professionals, and industry leaders to keep refining what we do and how we do it.